What Has Improved in Stoke-on-Trent in the Last 15 Years? A Before and After Comparison

Many people think that nothing has improved in Stoke-on-Trent in the last 15 years, and while there is still much work to be done, it is worth reflecting on the positive changes that have taken place.

Over the past decade and a half, Stoke-on-Trent has seen significant transformation, with considerable investment in the redevelopment of brownfield and greyfield sites, the revitalisation of the city, and improvements in local infrastructure.

Let's explore the progress made across the city, look at some key projects, community initiatives, and how these developments have positively impacted residents' lives. Through before-and-after images from Google Maps, we can see the city’s growth, from areas once marked by dereliction to vibrant spaces of activity. While challenges remain, it is important to recognise the strides that have been made.

Investment in Redevelopment Projects

One of the most noticeable changes in Stoke-on-Trent is the redevelopment of previously derelict sites into thriving residential and commercial areas. Projects like The Goods Yard are prime examples of this transformation. These large-scale redevelopment projects have not only improved the visual appeal of the city but have also contributed to job creation and economic growth.

The Goods Yard Project

The Goods Yard is a £60 million 'urban village' project located near Stoke Station. The development includes a mix of residential and commercial spaces, aiming to breathe new life into the area. The first phase of the project will deliver 174 flats and 30,000 sq ft of commercial space, including offices, retail units, and leisure facilities. The project is expected to create 190 new jobs and significantly boost the local economy.

The development will also feature public spaces, including a new urban park and improved pedestrian routes, making it a more attractive area for residents and visitors alike. The completion of this project is expected in 2025, and it is seen as a key driver for the city's regeneration (Daily Focus).

Affordable Housing Initiatives

Stoke-on-Trent City Council is actively redeveloping brownfield sites to address housing needs and revitalise the city. Notable initiatives include:

Brookhouse Green Primary School Site, Bentilee: Vacant since the school's closure in 2006, this site is slated for transformation into 117 affordable homes, comprising supported living apartments, flats, bungalows, and houses. Plans were submitted in 2022, with funding secured from the Brownfield Land Release Fund to facilitate development. Stoke Nub News
Olympus Engineering Site, Shelton: Deemed surplus in 2020, this former industrial site is set to be cleared for new apartments, contributing to the city's affordable housing stock. The council has earmarked this area for future residential development, supported by government funding to prepare the land for construction. Stoke City Council

These projects aim to convert derelict spaces into affordable housing, meeting local demand and enhancing community infrastructure. By focusing on brownfield redevelopment, the council seeks to rejuvenate underutilised areas, providing quality homes and contributing to the city's broader regeneration efforts.

In 2009, Stoke-on-Trent had approximately 5,700 empty homes, with 3,500 vacant for over six months, highlighting the need for housing initiatives. Hansard

Infrastructure Improvements

Infrastructure improvements have played a vital role in the regeneration of Stoke-on-Trent, making the city more accessible and improving the quality of life for residents.

The Transforming Cities Fund (TCF) has allocated £29 million to Stoke-on-Trent City Council to enhance the city's transport infrastructure, particularly around Stoke-on-Trent Railway Station. Stoke City Council

Key improvements include:

Station Road and College Road Upgrades: These corridors are being redeveloped to create a safe and attractive travel route connecting the railway station to Hanley city centre and the City Centre Bus Station. The enhancements aim to encourage sustainable travel by rail, bus, cycling, and walking. Features include priority access for buses, reduced traffic congestion, improved safety at junctions, and dedicated spaces for cyclists and pedestrians.
Public Realm Enhancements: The area around Winton Square and Station Road is undergoing significant improvements to provide a welcoming environment for commuters and visitors. This includes wider footways, new pedestrian crossings, improved lighting, and landscaping to enhance the aesthetic appeal of the station's surroundings.
Integration with New Developments: The TCF programme is designed to complement new developments such as the Goods Yard neighbourhood, currently under construction next to the station. This integration aims to create a cohesive urban environment that supports economic growth and attracts businesses and investors to the city.

These initiatives are expected to improve connectivity within Stoke-on-Trent and with surrounding areas, making the city more accessible and attractive for residents, businesses, and visitors alike. The focus on sustainable transport options is also anticipated to reduce traffic congestion and emissions, contributing to a healthier urban environment.

The Etruria Valley Link Road, a £43 million infrastructure project in Stoke-on-Trent, opened to traffic on 23 January 2023. BBC

This significant development connects the A500 at Wolstanton to Festival Park, enhancing access to key employment sites within the Ceramic Valley Enterprise Zone.

Key features of the project include:

Improved Connectivity: The new road facilitates easier movement for residents and businesses, reducing travel times and alleviating congestion in the area.
Economic Impact: By improving access to industrial zones, the link road is expected to attract new businesses, thereby creating additional job opportunities for local residents.
Infrastructure Enhancements: The construction includes a viaduct over the West Coast Mainline and Fowlea Brook, a bridge over the Trent and Mersey Canal, and a roundabout featuring a full-scale Spitfire sculpture, paying homage to the aircraft designer Reginald Mitchell. BBC

Stoke-on-Trent City Council has described the Etruria Valley Link Road as one of the most significant transport infrastructure projects in the area, aiming to unlock hundreds of jobs and stimulate economic growth by connecting sites within the Ceramic Valley Enterprise Zone to the broader road network. BBC

The project was constructed by Balfour Beatty and completed over a two-year period, marking a substantial investment in the city's infrastructure to support long-term economic development.

Crime and Safety

While redevelopment has improved the city's landscape, tackling crime remains an ongoing challenge. However, recent data shows some encouraging trends in reducing crime rates.

As of December 2024, Stoke-on-Trent's overall crime rate stands at 144.6 crimes per 1,000 residents.

Violent crime constitutes 36.5% of all reported incidents, with 12,600 cases recorded. Notably, this represents a 13.7% decrease compared to the previous year, indicating a positive trend in reducing violent offences. Plum Plot

Community Safety Initiatives

Community safety initiatives in Stoke-on-Trent have been instrumental in reducing crime rates by fostering collaboration between residents and law enforcement agencies. The Stoke-on-Trent Community Safety Partnership, comprising the city council, police, fire services, probation services, health sectors, and voluntary organisations, has developed the Community Safety Strategy 2024-2027. This strategy focuses on four strategic priorities: Anti-Social Behaviour, Serious Violence (including Public Space Violence and Violence Against Women and Girls), Modern Slavery, and Community Cohesion. Stoke City Council

Youth engagement programs are a key component of these initiatives, aiming to divert young individuals from criminal activities by providing positive outlets and support systems. Community policing efforts have also been enhanced, with officers working closely with local communities to build trust, address concerns, and collaboratively develop solutions to safety issues.

Community Safety Strategies

2017-2020 Strategy: Focused on reducing crime, disorder, anti-social behaviour (ASB), and substance misuse. Priorities included tackling youth-related ASB, public order offences, and violence. Stoke City Council
2020-2023 Strategy: Continued efforts to address crime and safety concerns, with an emphasis on community engagement and partnership working. Stoke City Council
2024-2027 Strategy: The latest strategy focuses on four strategic priorities: Anti-Social Behaviour, Serious Violence (including Public Space Violence and Violence Against Women and Girls), Modern Slavery, and Community Cohesion. This plan was developed following a detailed local assessment of crime, disorder, and ASB in the city.Stoke City Council

These combined efforts have contributed to a notable decrease in certain crime categories, such as a 13.7% reduction in violent crime compared to the previous year. However, challenges remain, and the ongoing commitment to community safety initiatives is essential in addressing these issues and continuing the positive trend in crime reduction.

For more detailed information, the Community Safety Strategy 2024-2027 is available on the Stoke-on-Trent City Council's website. Stoke City Council

Despite significant redevelopment and investment, homelessness remains a persistent issue in Stoke-on-Trent. However, local organisations and charities are working tirelessly to address this challenge.

In the 2023/24 financial year, Stoke-on-Trent City Council received over 3,000 homelessness inquiries, marking a significant increase from the previous year. Stoke City Council

To address this pressing issue, the council has implemented several support services and initiatives aimed at assisting those in need and tackling the root causes of homelessness.

Support Services and Initiatives:

Rough Sleeper Outreach Service: This service provides direct support to individuals sleeping rough in the city, helping them access accommodation and essential services. In May 2024, 44 individuals were supported by this service. Stoke City Council
Temporary Housing Schemes: Local organisations offer temporary accommodation to those facing homelessness, providing a safe environment while more permanent solutions are sought.
Addressing Root Causes: Initiatives focus on underlying issues such as mental health challenges and substance abuse, offering targeted support to help individuals achieve long-term stability.

These combined efforts aim to reduce homelessness in Stoke-on-Trent by providing immediate assistance and addressing the factors that contribute to housing instability.

For more information on available support services, you can visit the Stoke-on-Trent City Council's Homelessness Support Page.

Preservation of Heritage

Stoke-on-Trent's rich industrial heritage is an integral part of its identity. Efforts to preserve this history have been woven into various redevelopment projects.

Restoration of Bottle Kilns

The restoration of the iconic bottle kilns at Bournes Bank in Burslem is part of a project to build 43 affordable homes. The kilns, a significant part of Stoke-on-Trent’s industrial heritage, are being preserved as part of the redevelopment of the former Acme Marls site. This project aims to provide affordable housing while maintaining the city's cultural landmarks. The development is expected to be completed by summer 2025. (BBC News, Stoke.gov.uk).

Investments in Museums and Cultural Centres

Stoke-on-Trent has invested significantly in modernising its museums and cultural centres to enhance visitor experiences and promote tourism. The Potteries Museum & Art Gallery secured a £5 million grant from the Cultural Development Fund, aiming to extend gallery spaces and improve accessibility. Stoke City Council

Educational Advancements

Education is a critical pillar in Stoke-on-Trent's long-term development strategy. Over the past decade, significant progress has been made in improving educational facilities and raising academic standards across the city.

Since 2009, Stoke-on-Trent has made significant strides in enhancing educational quality and infrastructure, resulting in improved academic standards across the city.

Ofsted Ratings Improvement:

2009: In 2009, Stoke-on-Trent faced challenges in educational performance. A report from that period indicated that the city was among the bottom 10 local authority areas for the proportion of good or outstanding primary schools and in the bottom 20% for secondary schools. GOV.UK
2023/24: As of the fourth quarter of 2023/24, 89.8% of pupils in Stoke-on-Trent attend schools rated as 'good' or 'outstanding' by Ofsted, surpassing the city's target of 86%. This includes 92% of primary schools and 86.2% of secondary schools. Stoke City Council

Local authorities have collaborated with schools to implement strategies enhancing teaching standards, supporting staff development, and improving student outcomes. Investments have also been made in upgrading school infrastructure to provide modern, well-equipped learning environments. Stoke City Council

The progress from 2009 to 2023/24 reflects a dedicated commitment to educational advancement in Stoke-on-Trent. The substantial increase in schools rated 'good' or 'outstanding' by Ofsted and the improvements in academic performance demonstrate the effectiveness of the strategies and investments implemented over the past decade or so.

Housing Market Trends

Stoke-on-Trent's housing market has experienced steady growth over the past 15 years, reflecting the city's broader economic revitalisation.

Stoke-on-Trent has experienced notable growth in its housing market, with the average house price rising from approximately £95,800 in 2013 to £152,000 in October 2024. Office for National Statistics

This 58% increase reflects a strong demand for housing in the city.

In the year ending March 2023, there were 2,980 property sales in Stoke-on-Trent, indicating healthy market activity. Varbes

The continued redevelopment of brownfield sites and investment in infrastructure projects have contributed to this growth by making the city more attractive to buyers and investors.

Despite the rise in property values, housing in Stoke-on-Trent remains relatively affordable compared to national averages. The median property price-to-earnings ratio in the city is 4.7, which is below the England and Wales ratio of 8.14 in 2023. Varbes

This affordability makes Stoke-on-Trent an appealing option for first-time buyers and young families looking to settle in the area.

Employment and Economic Growth

The economic landscape of Stoke-on-Trent has seen significant improvement over the past 15 years. Investments in infrastructure and business support initiatives have helped to create more job opportunities and foster a thriving business environment.

Unemployment Rates

2009: The 2008-2009 recession led to a peak in the UK's unemployment rate at 8.0% in late 2009. While specific local data for Stoke-on-Trent during this period is limited, it is reasonable to say that the city experienced similar unemployment challenges. Office for National Statistics
2023: By December 2023, Stoke-on-Trent's unemployment rate had decreased to 3.9%, down from 4.8% in December 2022, reflecting significant progress in reducing unemployment over the years. Office for National Statistics

Employment Rates

As of December 2023, the employment rate in Stoke-on-Trent was 75%, up from 71.9% the previous year. This increase reflects the positive impact of economic regeneration efforts on job creation. (ONS).

Business Growth and Start-Ups

Stoke-on-Trent has become an attractive location for new businesses and start-ups. The region is home to approximately 51,000 businesses, with a significant proportion being newly established enterprises. Stoke Staffs Growth Hub

Business Formation

2009: Approximately 590 new businesses were established in Stoke-on-Trent.Stoke City Council
2014: The number of new business formations increased to over 1,200, indicating a substantial rise in entrepreneurial activity.Stoke City Council
2023: The city is home to approximately 12,208 companies, with 2,400 new companies established in the past two years, demonstrating a vibrant entrepreneurial spirit.UK Data

Business Survival Rates

2007-2010: Staffordshire's three-year business survival rates fluctuated, generally performing slightly better than the Great Britain average.Staffordshire ModernGov
2021: Staffordshire's three-year business survival rate stood at 61.9%, higher than the UK survival rate of 57.6%, reflecting a supportive environment for entrepreneurs and small businesses.Staffordshire County Council

This robust business landscape is supported by various initiatives aimed at fostering entrepreneurship and providing resources for business growth.

For instance, the Stoke-on-Trent and Staffordshire Growth Hub offers start-up support services, including free legal advice, to assist new businesses in navigating the early stages of development. Staffordshire County Council

These efforts contribute to a dynamic and resilient business environment in Stoke-on-Trent, attracting entrepreneurs and investors to the area.

Average Salary Growth

Between 2022 and 2023, the average salary in Stoke-on-Trent increased by £1,199, representing a growth rate of 4.07%. This rate is higher than the average salary growth rate for the area over the past decade, indicating an acceleration in wage increases. Varbes

As of 2023, the average salary in Stoke-on-Trent was £30,656, which is 12.7% lower than the national average salary of £35,106. However, the narrowing gap suggests that wages in the city are gradually catching up to national levels. Varbes

These trends reflect a positive trajectory in the city's economic development, with increasing wages contributing to improved living standards for residents.

Public Health and Life Expectancy

Stoke-on-Trent has experienced gradual improvements in public health, with increasing life expectancy and enhanced access to healthcare services positively impacting residents' well-being.

Between 2001 and 2020, life expectancy in Stoke-on-Trent increased from 74.3 years for men and 79.2 years for women to 76.5 years for men and 80.7 years for women. Although life expectancy in Stoke-on-Trent remains below the national average, the upward trend is a positive indicator of better public health measures and awareness. Office for National Statistics

Health Perception

In 2021, 40.2% of Stoke-on-Trent residents described their health as "very good," an increase from 38.9% in 2011. Those describing their health as "good" rose from 35.0% to 35.9%. These improvements reflect enhanced healthcare services, increased health awareness, and community-led wellness programs. Office for National Statistics

Green Spaces and Environmental Improvements

Stoke-on-Trent has made significant strides in enhancing its green spaces and promoting environmental sustainability, thereby improving residents' quality of life.

Park Restoration Projects

A notable example is the restoration of Hanley Park, a Grade II listed Victorian park. The £3.2 million project, funded by the National Heritage Fund and The National Lottery Heritage Community Fund, included repairs to perimeter walls, gates, and the Hammersley Fountain, which had been derelict since the early 20th century. The park's bandstand was restored, the main pavilion reinstated as a café, and the boathouse revitalised, leading to a surge in visitors. BCHN Architects

In recognition of these efforts, Hanley Park received the prestigious Green Flag award, acknowledging it as a quality green public space. Stoke City Council

Sustainability Initiatives

The city council has launched various sustainability initiatives, such as promoting cycling, reducing carbon emissions, and encouraging recycling. These efforts aim to make Stoke-on-Trent a greener, more environmentally conscious city. Stoke City Council

Additionally, the council introduced the 'Big Green Fund,' providing up to £90,000 to residents and community groups for projects that tackle fly-tipping, promote sustainable neighbourhoods, and unite communities. Stoke City Council

These initiatives reflect Stoke-on-Trent's commitment to environmental sustainability and enhancing the quality of life for its residents.

The transformation of Stoke-on-Trent over the past 15 years is a testament to the city's resilience and commitment to growth. While challenges such as crime and homelessness persist, the progress made in redevelopment, infrastructure improvements, and community initiatives is undeniable.

There is a long way to go, but Stoke-on-Trent is on a positive trajectory, with continued investments in housing, education, business, and public health paving the way for a brighter future.

Through ongoing community engagement and support for sustainable development, Stoke-on-Trent can continue to build on its successes, fostering a renewed sense of pride and identity for its residents.

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